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Art & Design

BA (Hons) Fashion Design With Marketing

Intakes
January, May and September
Course Duration
4 Years
Course Location
Bangladesh
Course Mode
Full-time


Overview

The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design ...are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

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About the Programme

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole

Assessments

The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Entry Requirements

Academic Requirements

​HSC/ Alim

GPA of 2.5/5.0

​A-Level

Minimum 2 principals (D)

​General Educational Development (GED) Test

Minimum score of 145/200 for every subject

Other qualifications deemed equivalent to HSC/ Alim

Minimum overall average of 60%

Diploma

Minimum CGPA of 2.0

Additional requirements: Portfolio Assessment

Pass

English Language Requirements

You are required to fulfil the International English Language requirements for the programme. Alternative options to fulfil these requirements include Basic English (BE) and/or English Foundation (EF) courses provided by the university.

Waiver of BE and EF shall be considered should the following conditions be fulfilled:

  • Completion of A Levels, International Baccalaureate, GED, HSC (English curriculum); or
  • Completion of Dakhil/SSC and Alim/HSC with A- (GPA of 3.5) and above in English; or
  • Any academic equivalent which uses the English Language as a medium of instruction (reviewed case by case).
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160
Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160
Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online)
200
TOEFL IBT
46
Pearson Test of English
51
IELTS
5.5
MUET
Band 4
TOEFL Essentials (Online)
8
UCSI University English
Completion of basic English (BE) and English Foundation
(EF)

Courses Offered

  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

Career Opportunities

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers

Tuition Fees

Approximate Total Fees:

BDT 1,185,000

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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