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Business

Bachelor Of Arts (Hons) In Branding And Advertising

Intakes
January, May and September
Course Duration
4 Years
Course Location
Bangladesh
Course Mode
Full-time


Overview

This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies..., the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.

  • A unique degree offered only by UCSI in Malaysia
  • Double major concentration on two most important areas of marketing
  • 70% of the department staff are PhD holders

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About the Programme

Assessment

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study

The minimum duration of study to complete this degree programme is 4 years. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Entry Requirements

Academic Requirements

HSC/ Alim

GPA of 2.5/5.0, inclusive of 2.0 in Mathematics at SSC/ Dakhil

​A-Level

Minimum 2 principals (D), inclusive of a pass in Mathematics at O-Level.

​General Educational Development (GED) Test

Minimum score of 145/200 for every subject

Inclusive of a pass in Mathematics at O-Level or Year-10 equivalence.

Other qualifications deemed equivalent to HSC/ Alim

Minimum overall average of 60% with a pass in maths at SSC/ Dakhil or Year-10 equivalence.

Diploma

Minimum CGPA of 2.0

English Language Requirements

You are required to fulfil the International English Language requirements for the programme. Alternative options to fulfil these requirements include Basic English (BE) and/or English Foundation (EF) courses provided by the university.

Waiver of BE and EF shall be considered should the following conditions be fulfilled:

  • Completion of A Levels, International Baccalaureate, GED, HSC (English curriculum); or
  • Completion of Dakhil/SSC and Alim/HSC with A- (GPA of 3.5) and above in English; or
  • Any academic equivalent which uses the English Language as a medium of instruction (reviewed case by case).
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160
Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160
Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online)
200
TOEFL IBT
46
Pearson Test of English
51
IELTS
5.5
MUET
Band 4
TOEFL Essentials (Online)
8
UCSI University English
Completion of basic English (BE) and English Foundation
(EF)

Courses Offered

  • Fundamentals of Marketing
  • Business Information System
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • Co-operative Placement 1
  • Introduction to Digital Marketing
  • Visual Communication
  • Sales Management
  • Co-Operative Placement 2
  • Writing for Mass Communication
  • Management Ethics
  • Marketing Processes
  • Business Research Methods
  • Consumer Behaviour
  • Business Accounting
  • Cross Cultural Management
  • Internet and SEO Marketing
  • Social Media Marketing

Elective 1 (Choose one)

  • Basic Photograph
  • Introduction To Public Relations

Elective 2 (Choose one)

  • Entrepreneurship
  • Managing People
  • Strategic Advertising Management
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Service Marketing
  • Retail Brand Management
  • Advertising Media Planning
  • Co-Operative Placement 3

Elective 3 (Choose one)

  • Strategic Marketing
  • Current Issues in Marketing
  • Leadership
  • International Trade
General Courses (MPU) are compulsory for all students.
U1
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

Career Opportunities

Areas of graduate employment include:

  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

Tuition Fees

Approximate Total Fees:

BDT 1,125,000

Educational Partners

Putra Business School (PBS)

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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