Apply NowEnq Now

Bachelor Of Arts (Hons) In Marketing

Intakes
January, May and September
Course Duration
4 Years
Course Location
Bangladesh
Course Mode
Full-time


Overview

Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.

Entry Requirements

Academic Requirements

​HSC/ Alim

GPA of 2.5/5.0, inclusive of 2.0 in Mathematics at SSC/ Dakhil

​A-Level

Minimum 2 principals (D), inclusive of a pass in Mathematics at O-Level.

​General Educational Development (GED) Test

Minimum score of 145/200 for every subject

Inclusive of a pass in Mathematics at O-Level or Year-10 equivalence.

Other qualifications deemed equivalent to HSC/ Alim

Minimum overall average of 60% with a pass in maths at SSC/ Dakhil or Year-10 equivalence.

Diploma (business-related)

Minimum CGPA of 2.0

English Language Requirements

You are required to fulfil the International English Language requirements for the programme. Alternative options to fulfil these requirements include Basic English (BE) and/or English Foundation (EF) courses provided by the university.

Waiver of BE and EF shall be considered should the following conditions be fulfilled:

  • Completion of A Levels, International Baccalaureate, GED, HSC (English curriculum); or
  • Completion of Dakhil/SSC and Alim/HSC with A- (GPA of 3.5) and above in English; or
  • Any academic equivalent which uses the English Language as a medium of instruction (reviewed case by case).
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160
Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160
Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online)
200
TOEFL IBT
46
Pearson Test of English
51
IELTS
5.5
MUET
Band 4
TOEFL Essentials (Online)
8
UCSI University English
Completion of basic English (BE) and English Foundation
(EF)

Courses Offered

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Introduction to Digital Marketing
  • Statistics and its Applications
  • Co-Operative Placement 1

Electives (Choose one)

  • Sustainability in Business
  • Introduction to Branding

  • Business Research Method
  • Sales Management
  • Marketing Processes
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Consumer Behaviour
  • Co-Operative Placement 2
  • Internet and SEO Marketing
  • Management Science
  • Marketing Analytic

Electives 2 (Choose one)

  • Introduction To Public Relations
  • International Trade
  • Social Media Marketing

  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • Strategic Management
  • Co-Operative Placement 3
  • Integrated Marketing Communications
  • International Sustainable Marketing
  • System Thinking for Sustainable Development in Business

Electives 3 (Choose one)

  • Leadership
  • Retail Brand Management
General Courses (MPU) are compulsory for all students.
U1
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

Career Opportunities

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

Tuition Fees

Approximate Total Fees:

BDT 1,125,000

Educational Partners

Putra Business School (PBS)

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

More Programmes

To view other programmes from the faculty.

Click here